Wired News: Unleashing the Web Police
Wired News: Unleashing the Web Police:
Article about the websites of Bush and Kerry, but I thought this snippet was interesting:
"In the end, it may not matter what kind of information appears on the candidates' websites, as long as they have a cool design. So says a 2002 Stanford study called 'How Do People Evaluate a Web Site's Credibility?' commissioned by Consumer WebWatch, which is affiliated with Consumer Reports. Although most Americans claim to know which factors to weigh when attempting to gauge a website's credibility, it appears they don't. The Stanford study showed that people are frequently 'distracted by superficial aspects of sites that had little to do with the depth, breadth or the quality of the content.' Nearly half of the study's participants -- about 46 percent -- rated a site's credibility based primarily on its design or look."
Article about the websites of Bush and Kerry, but I thought this snippet was interesting:
"In the end, it may not matter what kind of information appears on the candidates' websites, as long as they have a cool design. So says a 2002 Stanford study called 'How Do People Evaluate a Web Site's Credibility?' commissioned by Consumer WebWatch, which is affiliated with Consumer Reports. Although most Americans claim to know which factors to weigh when attempting to gauge a website's credibility, it appears they don't. The Stanford study showed that people are frequently 'distracted by superficial aspects of sites that had little to do with the depth, breadth or the quality of the content.' Nearly half of the study's participants -- about 46 percent -- rated a site's credibility based primarily on its design or look."
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