OJR article: Balancing Act: How News Portals Serve Up Political Stories
OJR article: Balancing Act: How News Portals Serve Up Political Stories
This article claims that Google news searches seemed politically biased as searching for John Kerry yielded a lot of negative press while searching for George Bush yielded more balanced journalism... part of this article explores why.
Here's the rub:
" 'I think what you're seeing is an odd little linguistic artifact,' said Zuckerman, former vice president of Tripod.com and now a fellow at Harvard's Berkman Center for Internet and Society who studies search engines. The chief culprit, he theorized, is that mainstream news publications refer to the senator on second reference as Kerry, while alternative news sites often use the phrase 'John Kerry' multiple times, for effect or derision. To Google News' eye, that's a more exact search result.
A second possible factor, Zuckerman said, is that small, alternative news sites have no hesitancy about using 'John Kerry' in a headline, while most mainstream news sites eschew first names in headlines. The inadvertent result is that the smaller sites score better results with the search engines."
I did a couple of quick searches based on this article on google news and found lots of negative press for both (more in fact for Bush on first glance) however the article is still interesting... it shows how factors you can't anticipate can have very interesting effects - especially in a purely technological solution like this one. Human editors in mainstream media, as observed in the article, make an effort to provide balanced reporting.
This article claims that Google news searches seemed politically biased as searching for John Kerry yielded a lot of negative press while searching for George Bush yielded more balanced journalism... part of this article explores why.
Here's the rub:
" 'I think what you're seeing is an odd little linguistic artifact,' said Zuckerman, former vice president of Tripod.com and now a fellow at Harvard's Berkman Center for Internet and Society who studies search engines. The chief culprit, he theorized, is that mainstream news publications refer to the senator on second reference as Kerry, while alternative news sites often use the phrase 'John Kerry' multiple times, for effect or derision. To Google News' eye, that's a more exact search result.
A second possible factor, Zuckerman said, is that small, alternative news sites have no hesitancy about using 'John Kerry' in a headline, while most mainstream news sites eschew first names in headlines. The inadvertent result is that the smaller sites score better results with the search engines."
I did a couple of quick searches based on this article on google news and found lots of negative press for both (more in fact for Bush on first glance) however the article is still interesting... it shows how factors you can't anticipate can have very interesting effects - especially in a purely technological solution like this one. Human editors in mainstream media, as observed in the article, make an effort to provide balanced reporting.
